Sales organization Katz Media Group has promoted Stacey Lynn Schulman to chief marketing officer, reporting to Katz Media Group CEO Mark Gray.
Schulman will lead a team across both Katz Radio Group and Katz Television Group.
She has more than 20 years of media, consumer and marketing research experience.
Schulman joined Katz in 2014 as executive vice president of strategy of analytics and research. She also got her start at Katz Communications before moving on to CBS.
This time around, Schulman joined Katz from TVB, the television station marketing association, where she served as chief research officer. Prior to TVB, Schulman served as senior vice president at Turner Broadcasting where she oversaw sales and marketing research across Turner’s entertainment and sports brands and their digital extensions. Schulman joined Turner from The Interpublic Group, where she was the president of the holding company’s consumer experience practice. Prior to Interpublic, Schulman served as EVP/director of global research integration for Initiative, a media agency within the Interpublic family.
She is a former president of the Radio and Television Research Council, and Schulman also taught at MIT as an adjunct faculty member in their Comparative Media Studies program.
