Columns and Views
Radio Events: Bigger (and More Important) Than Ever
But success comes from sponsors who act like partners, not advertisers
Columns and Views
Has the Trump Bump Been Replaced by Trump Fatigue?
Talk radio programmers caution that talkers will need to adapt to attract and retain...
Columns and Views
Seven Myths Broadcasters Believe About Podcasting
What’s keeping radio from monetizing on-demand audio?
News and Business
Radio’s Digital Sales on the Rise
RAB/Borrell study shows the radio industry is embracing digital and loving the results
Columns and Views
Veteran GMs: Now Is the Time to Buy Stations
Tom Langmyer and John Beck believe being local is the key to growth
Columns and Views
KSL(AM/FM) Heats Up in “Cold”
Trailblazing radio station adds true-crime podcast pioneer to résumé
Columns and Views
Consultants Peer Into Crystal Balls
Predict more syndication, more podcasts, same commercials in 2019
Columns and Views
Is There Life After Radio?
Your skills can be put to use in another industry — if you put...
Columns and Views
The Coke vs. Pepsi of Music Scheduling
These music software companies want your business — but is there a real difference?
News and Business
When a Station Known for Music Adds a Morning Show
Case study: Sherman & Tingle on Chicago’s WDRV
News and Business
Are Morning News Podcasts a New Competitor?
NPR, New York Times and ABC think they’re an opportunity
News and Business
Nick Michaels Taught “It’s Not About Us”
But this column is about remembering him and his accomplishments
News and Business
WMMR Philadelphia: Still Rockin’ at 50
Learn from a half-century of great radio programming and talent
News and Business
Is There Life After 55 for Radio?
Baby Boomers love radio. Why doesn’t radio love them?
Columns and Views
Radio Brands Making Brands
Two case studies: Using your station to launch an online business
News and Business
Does Facebook’s New Algorithm Add Up for Radio?
Consider whether the friend-focused changes are bad news for broadcasters’ social media efforts
News and Business
Does President’s Newsworthiness Trump Conventional Wisdom?
Morning shows normally steer clear of politics; should they if he is a pop...
News and Business
Seven Tips for Finding a Radio Job in 2018
Hiring managers share important insights for landing your dream gig
News and Business
Testing: One, Two, Three
From the auditorium music test to online surveys, programmers need listener input
News and Business
Video Doesn’t Have to Be Expensive
That’s good, since it’s becoming an essential part of radio
News and Business
New Tools, New Philosophies at the Weekly Music Meeting
The charts aren’t what they used to be, so what’s a programmer to do?