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‘Live’ Is Real

Doesn’t matter if your station is in a shack. If the equipment is adequate and the on-air talent is good, the product is good.

Jim Jenkins, owner of WAGS in Bishopville, S.C., wrote an inspiring letter in your Oct. 5 edition. He spoke of his dedication to “real people, in real time.”

Doesn’t matter if your station is in a shack. If the equipment is adequate and the on-air talent is good, the product is good.

The reason talk shows are so popular is they’re “live” and connect with the audience. Music shows need to be the same, for there’s something about “live” presentation that lifts the announcer’s performance well above the sound of recorded announcements dropped into music on the hard drive. It’s the vital connection to the listener.

Listeners somehow can sense the remoteness of pre-recorded announcements no matter how precisely they are woven into the music. “Live” involvement in programming has … well … presence, and listeners react positively to it.

Don Kennedy
“Big Band Jump”
Atlanta

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