Arbitron Ready to Discuss PPM with Congress
Jul 1, 2009 9:18 AM
Columbia, MD, June 29, 2009 – In response to reports that U.S. House Committee on Oversight and Government Reform has requested information from the Federal Communications Commission regarding the effects of the Arbitron Portable People Meter (PPM) on radio listening estimates, released a statement from Michael Skarzynski, president and chief executive officer:
Arbitron welcomes any opportunity to discuss the importance of electronic measurement, the effectiveness of the PPM technology, the value of the data it produces and our disciplined approach to the deployment of the service across the United States. Arbitron looks forward to sharing with the Committee our expertise and insights based on our long history and extensive experience in gathering, distributing and supporting the currency that is used throughout the radio industry by broadcasters, advertisers, and agencies.
The service will use the PPM to measure away-from-home television audience viewing….
While there is variation in metrics and milestones based on particulars of the local market environments, all of Arbitron PPM customers are in the process of receiving enhancements to the PPM methodology in four key areas: Cell-phone-only sampling, address-based sampling, in-tab compliance rates and response metrics (Sample Performance Indicator or SPI)….