Interest in Features of Ipod Nano’s FM Tuner

Feb 10, 2010 10:48 AM, By Erin Shipps, associate editor

Sign Off, Feb 2010

Is radio getting a second chance in the new Nano’s FM tuner? According to Vision Critical Communications, who surveyed 18-34-year-olds in the United States (with parallel studies in Britain and Canada), it is. The company found that the interactive features of the Nano’s FM tuner show potential to reinvigorate interest among younger demographics, those most using MP3 players. The survey showed that 66 percent of Americans aged 18-34 show an active interest in the pause-and-rewind feature of the new FM tuner. Of the five features from the new Ipod Nano that were presented in the survey, American adults rank an FM tuner number three in terms of overall interest. To read the full report, visit www.vcdocs.com/iPod_survey_US.pdf.

Percent “Very Interested”

Ability to pause and rewind songs heard on the radio

Digital printout that tells you the name of the song playing

Opportunity to tag songs as you hear and you can buy them in Itunes

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