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Nov 11, 2013 1:00 AM, By Erin Shipps, senior associate editor

Cloud messaging platform
Zipwhip’s texting application lets businesses text-enable existing landline and toll-free numbers to send and receive text messages from any connected desktop, tablet or smartphone. Radio stations uses range from taking song requests via text on phone numbers listeners already know, to relying on text as a backup to existing communications systems. For many stations, Zipwhip’s service is an affordable alternative to short codes.

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