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15 Million Digital Radios Sold in U.K.

Digital radio listening is on the rise according to studies

International market research company GfK Retail and Technology has announced that 15 million digital radios have been sold in the U.K.

GfK also reported that year-on-year sales of digital radios were up 8% over the last three months and up 11% in April.

According to RAJAR, digital radio listening is now reaching record audiences with more than 42% of adults having a DAB digital radio at home. Digital listening in the U.K. has now reached almost 30% of all listening.

The increase in popularity of digital radio has been boosted, says Digital Radio U.K., by the expansionof BBC national coverage to 93% and a plan to extend coverage to 97% by 2015. The organization also says that another factor driving consumer demand has been the launch of new digital-only stations such as Absolute 80s, Planet Rock, BBC Radio 4 Extra and BBC 6 Music.

In July the BBC will launch a digital-only station, BBC Radio 5 Live Olympics Extra, which will provide exclusive coverage of the 2012 London Games.