15 Million Digital Radios Sold in U.K.

Digital radio listening is on the rise according to studies
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International market research company GfK Retail and Technology has announced that 15 million digital radios have been sold in the U.K.

GfK also reported that year-on-year sales of digital radios were up 8% over the last three months and up 11% in April.

According to RAJAR, digital radio listening is now reaching record audiences with more than 42% of adults having a DAB digital radio at home. Digital listening in the U.K. has now reached almost 30% of all listening.

The increase in popularity of digital radio has been boosted, says Digital Radio U.K., by the expansionof BBC national coverage to 93% and a plan to extend coverage to 97% by 2015. The organization also says that another factor driving consumer demand has been the launch of new digital-only stations such as Absolute 80s, Planet Rock, BBC Radio 4 Extra and BBC 6 Music.

In July the BBC will launch a digital-only station, BBC Radio 5 Live Olympics Extra, which will provide exclusive coverage of the 2012 London Games.