The Ad Council has released a new campaign called Childhood Asthma Prevention. The campaign, sponsored by the Environmental Protection Agency, aims to curb the rising incidence of emergency room visits by increasing parental awareness that serious asthma attacks can be avoided. The campaign, created by volunteer ad agency N.W. Ayer, also aims to motivate parents to investigate environmental triggers and how to prevent asthma attacks in their children.
Campaign materials are available for radio in both English and Spanish. For more information visit www.adcouncil.org or call (202) 564-9441.
Sharon Rae Pettigrew