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AFTRA Opposes Domain Name Expansion

Could cause ‘irreparable harm’ to brand owners and small businesses

The organization in charge of domain names should delay or kill a planned expansion.

That’s the sentiment from the American Federation of Television and Radio Artists.

According to Broadcasting & Cable, AFTRA has joined other organizations including the National Association of Broadcasters in asking the Commerce Department to oppose the plan.

ICANN, the Internet Corporation for Assigned Names and Numbers, recently approved a change that will allow far more top-level Internet endings. Thus the current list of 22 familiar endings like “.com” and “.gov” could be expanded for branded names. Applications for those will be accepted starting in January.

According to B&C’s story, AFTRA said that the change will be expensive and cause “irreparable harm to brand owners, small businesses and consumers.”