AP Consolidates Business Units

Sue Cross now has the responsibility for sales to AP’s domestic newspaper and broadcast customers.
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The Associated Press said it will consolidate management of its newspaper, broadcast and new media business units.

President/CEO Tom Curley said, “Markets are converging. Audiences and revenues are shifting.”

The organization last year restructured its news operation and says it is in the process of consolidating U.S. editing efforts at four new regional desks; also it recently restructured the way it prices and packages content for U.S. newspaper members.

The company this week stated: “The creation of a unified sales and marketing department will put all of AP’s business lines under Tom Brettingen in the newly created role of senior vice president and chief revenue officer for AP.”

Previously he was senior VP in charge of the global newspaper markets department.

His new department will include Jane Seagrave, vice president of AP Digital, who becomes senior VP for global product development; Sue Cross, VP of U.S. newspapers online, who becomes senior vice president of global new media and U.S. print and broadcast markets; and Joy Jones, VP of global business operations, who becomes vice president of marketing operations.

Sue Cross now has the responsibility for sales to AP’s domestic newspaper and broadcast customers as well as sales to all digital customers.

Eric Braun, VP of AP Television News; Ian Cameron, VP of AP Images, and regional directors of global newspaper markets also will report to Brettingen.

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