Arbitron to Debut Electronic Diary in January

Arbitron to Debut Electronic Diary in January
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Starting with the Winter 2007 survey that begins Jan 11, Arbitron radio diary-keepers will have the option to use an Internet-based, electronic diary in place of the standard paper survey.
Arbitron hopes to increase survey participation by younger adults with the eDiary. In previous eDiary tests, Arbitron said at least one out of every 20 survey participants chose the Internet-based option. Of that 20, the largest group of diary keepers was age 25–34. That compares to a 45–54 demographic for the paper diary.

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