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Arbitron to Focus on PPM at Country Radio Seminar

Arbitron to Focus on PPM at Country Radio Seminar

Bob Michaels, Arbitron’s vice president of Radio Programming Services, will give back-to-back presentations at the Country Radio Seminar at the Nashville Convention Center on Feb. 20. In “The Secrets of America’s Top Performing Radio Stations,” Michaels will unveil the Arbitron characteristics of successful country radio stations across the United States.
In “PPM and Country Radio: How Did Country Do in Philly?” Michaels will discuss what the PPM’s detailed tracking is revealing about the behavior of listeners to country radio and other formats in Philadelphia.

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