BBC Hindi, part of the BBC World Service, is now available on smartphone instant messaging platform LINE, providing Hindi-speaking LINE users with the latest news via text, graphics, short video clips and audio.
As part of the broadcaster’s “mobile-first” strategy, users can access the service by searching the app for the username BBC Hindi, and add the account or can subscribe to BBC Hindi in the official accounts section.
The launch of the BBC Hindi LINE app follows the recent launch on LINE of the BBC News account, explains the BBC. LINE has 560 million registered users globally and over 30 million registered users in India.
“The Indian market has become the new driver of digital growth, and social media is teeming with activity,” said Rajesh Priyadarshi, BBC Hindi digital editor. “Chat apps are opening new windows of opportunity and by making our content available via LINE we are tapping into vast numbers of users who will welcome access to BBC journalism in a digitally friendly fashion.”