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BBC News Now Reaches More Than Half of Afghan Adults

GAM for 2018 study shows the broadcaster has increased services in Afghanistan by 80 percent over four years

According to the BBC Global Audience Measure (GAM) for 2018, BBC World Services for Afghanistan have increased by about 80 percent during the past four years. Content from the BBC News Pashto and BBC News Dari as well as BBC News Persian and BBC News Uzbek now reaches a weekly audience of 11.8 million — more than 60 percent of the country’s adult population, the findings revealed.

“The fact that the BBC is now serving more than 60 percent of people in Afghanistan every week on radio, TV and digital is a remarkable achievement for an international broadcaster,” said BBC World Service Near East Region Editor, Saleem Patka.

“It is a clear sign of the close relationship between the BBC’s Pashto, Dari, Persian and Uzbek services and their audiences in the country — as well as our strategic Afghan broadcasting partners across platforms, who have contributed immensely to helping us reach this audience. We look forward to further strengthening those connections in the coming years.”

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The BBC GAM 2018 also has shown that women make up around half of the BBC’s audience in Afghanistan. Around 40 percent of all BBC audience in Afghanistan is young people aged 15 to 24.

BBC News Dari, BBC News Pashto, BBC News Persian and BBC News Uzbek are all part of the BBC World Service. 

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