“Mobile phone has become an increasingly popular and effective media platform, and BBC World Service hopes that the new partnership deal with TU Media will help us reach more audience in South Korea, therefore bringing more benefit to them, too,” said Raymond Li, BBC World Service business development manager for China and North Asia.
TU Media launched its satellite-based mobile media service in May 2005 and attracted more than 50,000 customers in its first month. Since then, the network has increased its subscriber base to 1.13 million.
“Mobile TV has become a hot issue for new media platforms nowadays, and we hope to make the synergy with BBC World Service’s quality content, providing the ground-breaking platform,” said Suh Young-Gil, CEO of TU Media.
TU Media uses the Digital Multimedia Broadcasting (DMB) standard for mobile television and audio delivery. The company currently offers 16 video and 20 audio channels of programming.