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Beasley: New HD2s Offer ‘More Bands, More Tunes, More Choices’

Company says its outlets are the first in the market to air HD Radio

Beasley Broadcast has debuted two HD2 channels in its Greenville, New Bern-Jacksonville, N.C. cluster.

On what Beasley says are the first FMs in the market to broadcast HD Radio signals, Soft Rock V103.3 WMGV(FM) and Classic Rock 106.5 WSFL(FM) also offer music-formatted HD2 sister stations. WMGV is multicasting unique programming on its HD2 station Echo 103-3, and WSFL on its HD2 station The Trip 106.5.

With a “Pop-Rock” format, WMGV’s HD2 station, Echo 103-3, is a blend of music from the ’80s and ’90s.

WFSL Program Director Cindy Miller stated, “The Trip is best described as an ’80s-based hard rock format with some ’70s and ’90s thrown in for fun — these are tunes from a time when music wasn’t about making a political statement, just about having fun and getting your party on.”

In the Eastern North Carolina market, Beasley’s six radio stations include 99.5 The X WXNR(FM), Kiss 101.9 WIKS(FM), Soft Rock V103.3 WMGV(FM), 106.5 WSFL(FM), 107.9 WNCT(FM) The Greatest Hits of All Time, and Beach, Boogie and Blues 1070 WNCT(AM.)