Beasley Broadcast has debuted two HD2 channels in its Greenville, New Bern-Jacksonville, N.C. cluster.
On what Beasley says are the first FMs in the market to broadcast HD Radio signals, Soft Rock V103.3 WMGV(FM) and Classic Rock 106.5 WSFL(FM) also offer music-formatted HD2 sister stations. WMGV is multicasting unique programming on its HD2 station Echo 103-3, and WSFL on its HD2 station The Trip 106.5.
With a “Pop-Rock” format, WMGV’s HD2 station, Echo 103-3, is a blend of music from the ’80s and ’90s.
WFSL Program Director Cindy Miller stated, “The Trip is best described as an ’80s-based hard rock format with some ’70s and ’90s thrown in for fun — these are tunes from a time when music wasn’t about making a political statement, just about having fun and getting your party on.”
In the Eastern North Carolina market, Beasley’s six radio stations include 99.5 The X WXNR(FM), Kiss 101.9 WIKS(FM), Soft Rock V103.3 WMGV(FM), 106.5 WSFL(FM), 107.9 WNCT(FM) The Greatest Hits of All Time, and Beach, Boogie and Blues 1070 WNCT(AM.)