Beasley: New HD2s Offer 'More Bands, More Tunes, More Choices' - Radio World

Beasley: New HD2s Offer 'More Bands, More Tunes, More Choices'

Company says its outlets are the first in the market to air HD Radio
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Beasley Broadcast has debuted two HD2 channels in its Greenville, New Bern-Jacksonville, N.C. cluster.

On what Beasley says are the first FMs in the market to broadcast HD Radio signals, Soft Rock V103.3 WMGV(FM) and Classic Rock 106.5 WSFL(FM) also offer music-formatted HD2 sister stations. WMGV is multicasting unique programming on its HD2 station Echo 103-3, and WSFL on its HD2 station The Trip 106.5.

With a "Pop-Rock'' format, WMGV's HD2 station, Echo 103-3, is a blend of music from the '80s and '90s.

WFSL Program Director Cindy Miller stated, "The Trip is best described as an '80s-based hard rock format with some '70s and '90s thrown in for fun — these are tunes from a time when music wasn't about making a political statement, just about having fun and getting your party on."

In the Eastern North Carolina market, Beasley's six radio stations include 99.5 The X WXNR(FM), Kiss 101.9 WIKS(FM), Soft Rock V103.3 WMGV(FM), 106.5 WSFL(FM), 107.9 WNCT(FM) The Greatest Hits of All Time, and Beach, Boogie and Blues 1070 WNCT(AM.)

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More Choices or Just More Channels?

It's interesting to see the developing nature of multicast programming, like the announcement yesterday that a radio upstart whippersnapper KDKA is airing the content of its AM outlet on the HD3 channels of three CBS Radio FMs in town. (KDKA