Bridge: Satellite Radio Renewal Rate Drops Below 50%

According to an ongoing study of satellite radio consumers by Bridge Ratings, those whose subscriptions were part of the acquisition of a new vehicle are more likely to let their subscriptions lapse at the end of the term.
Some 48% of those with subscriptions tied to their cars responded “no” when asked “Do you intend to renew your satellite radio subscription at the end of this term?” 42% responded “yes” and 10% were undecided.
See the full study at: www.bridgeratings.com.