Bauer Media Audio has acquired SharpStream, a streaming audio software provider.
The deal was announced March 20, 2024, and is subject to regulatory approval and other customary closing conditions.
SharpStream already provides services to Bauer Media Audio outlets in the United Kingdom, Ireland, Slovakia, Portugal, Denmark, Norway, and Sweden.
“As long time partners of SharpStream, we’ve seen the team’s professionalism and diligence in delivering audio streaming technology. I’m excited to welcome them formally into the business, and look forward to supporting their future development,” stated Bauer Media Group President of Audio Vivian Mohr.
SharpStream’s streaming platform and tools are used by a wide range of broadcasters for streaming live and on-demand content via the internet, including high-profile sports broadcasters like ATP Tour tennis and Le Mans racing series and smaller to niche, ethnic and community audio broadcasters.
“We have had the pleasure of a close working partnership with Bauer for over a decade. The team and I are delighted to be joining Bauer to progress into the next exciting chapter for our technology and services,” stated SharpStream Managing Director Dane Streeter. “We look forward to helping Bauer and our third-party clients achieve their goals in redefining digital audio for the future.”
Bauer Media Audio described the acquisition as “an important step” for the company as the industry evolves.
