Radio imaging company Benztown has introduced a venture called Radio Merch Shop that it says can help stations promote their brands and make money or fundraise.
The service creates and operates customized “pop-up” stores where listeners can buy station-branded products online. Offerings include face masks, T-shirts, hoodies and coffee mugs.
Benztown says that for each product sold, a station earns $5 or more.
“Radio Merch Shop builds a customized, branded online merch shop and landing page for each participating station and handles order fulfillment and inventory from start to finish,” it states.
Stations provide their logo or artwork and promote their shop on-air, on the station website and via social media.