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Sennheiser Plans a “Repositioning”

Company seeks a partner to invest in its CE segments

SennheiserSennheiser is looking for a partner to invest in its consumer electronics business so it can better focus on its professional markets.

“In our Professional and Consumer Divisions, we have four business units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics,” said co-CEO Andreas Sennheiser, who was quoted in a company announcement.

[Read: Sennheiser Announces Layoffs Amidst Slowing Market]

“In all of these areas we see great potential for growth. At the same time, they are characterized by different customer groups, customer requirements, product life cycles and market dynamics.”

Co-CEO Daniel Sennheiser said that the company wants to concentrate its own resources on the three business areas in the Professional division and “are looking for a strong partner to invest in our consumer business.”

The announcement essentially is a sales pitch to potential partners: “The headphone market and the soundbar business in consumer electronics offer great growth potential — despite a highly dynamic market and strong competitive pressure,” the company wrote. “This is especially the case for the true wireless headphone market.”

It seeks partners to work in segments like premium headphones, enhanced hearing, audiophile and soundbars segments.