SiriusXM is expanding its investment in podcasting with the acquisition of Simplecast.
The company says it will pair Simplecast, a platform for podcast creators, with its AdsWizz ad technology platform to create “end-to-end solution that enables creators to publish and generate revenue from their podcasts, all in one place.” The announcement did not report the terms.
Pandora had acquired AdsWizz in 2018, and SiriusXM completed its acquisition of Pandora the next year. The satellite company continues to build its business in the broader world of audio content creation and distribution.
Simplecast is a “podcast management platform that enables podcasters to publish, manage, and measure their content” founded by Brad Smith. A spokesman for SiriusXM said Smith and his team remain on.
“Simplecast and AdsWizz will form SiriusXM’s publisher solution business, a full-service platform designed to meet the needs of podcast creators of all sizes,” the company stated.