Several familiar audio brands are now united in a company called SoundStack that seeks to deliver “audio as a service.”
SoundStack is the former Media Creek. It was at the spring NAB Show talking about its services. It offers audio creation, monetization and distribution to creators, publishers and advertisers.
“SoundStack was created through the combination of companies Media Creek, EmpireStreaming, Live365, Abovecast and Audio Catapult, which have serviced 12,000+ global publishers and represent the highest quality in audio delivery,” it said in a press release this spring.
The company acquired AudioCatapult in 2021. According to MediaPost.com, Media Creek was formed in 2017 through the combination of EmpireStreaming, Live365 and Abovecast.
Its new flagship product is SoundStack Engine, which integrates and automates streaming, podcasting and monetization for audio. It provides a user interface or an API that lets platforms and publishers create live streams or deliver podcasts across a global network.
“SoundStack was built in response to fragmented proprietary solutions created over the last few years by major audio companies. It’s time to give audio publishers and platforms a service that can work across boundaries, letting publishers truly optimize their technical and operational setup and maximize their ad revenue,” Stephenson said in the announcement.
He also was quoted on a Live365 blog: “To our Live365 community: We’re not going anywhere. You’ll still know us as Live365. Our pricing model is the same, our offering is the same, and the people are the same. …With the rebrand of SoundStack and the launch of our Engine product, we’ll be able to offer more reliability to Live365 stations and get innovative features first to our broadcasting community.”