CBS Radio has tapped Mark O’Brien as its new vice president of political sales, CBS Radio President Andre Fernandez announced.
Effective immediately, O’Brien will be based in Washington and work with the division’s 117 stations nationwide in this newly created position. He will report to Senior Vice President and Director of Sales Bob Phillips.
He will identify and develop new revenue opportunities for the division utilizing a multiplatform, and he will work directly with campaigns, advocacy groups and political strategists to ensure they are engaging with audiences.
“He joins us at a critical time in the 2016 election cycle with radio becoming more prevalent as a core component of the political marketing spend,” said Fernandez.
O’Brien joins CBS Radio from Cumulus Media where he had been VP and market manager for the company’s Washington properties since 2013. He led their healthcare sales and programming efforts, delivering revenue to the cluster through this new category. He also served in a similar role for iHeartMedia from 2012–13 in Jacksonville, Fla.
His career in radio spans more than three decades, including experience at Westwood One as VP of Southeast region sales; vice president, radio sales, Red Zebra Broadcasting; VP and GM, Bonneville International and AMFM Inc. in Washington.