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CBS Radio Philly Runs

Radio cluster teams up with local parks department for annual Broad Street Run

CBS Radio’s Philadelphia cluster is working with the city’s Department of Parks and Recreation on the 35th annual Blue Cross Broad Street Run, a multifunction event, May 2–4.

The CBS Radio Philly outlets, KYW(AM), WPHT(AM), WIP(AM/FM) and WOGL(FM), will provide media, marketing and programming muscle for the related events. The cluster will also seek out additional event sponsors.

Besides the 10-mile May 4 main event, the Broad Street Run, there are a number of preceding “Health and Wellness Expo” events on May 2 and May 3, including appearances by local sports celebrities, along with many children-oriented and food events the day of the race.

CBS Radio Philadelphia Senior Vice President/Market Manager Marc Rayfield said, “We are excited to be a part of this event, and provide the Blue Cross Broad Street Run with the power of our voices and sales and marketing expertise.”