CBS Radio’s Philadelphia cluster is working with the city’s Department of Parks and Recreation on the 35th annual Blue Cross Broad Street Run, a multifunction event, May 2–4.
The CBS Radio Philly outlets, KYW(AM), WPHT(AM), WIP(AM/FM) and WOGL(FM), will provide media, marketing and programming muscle for the related events. The cluster will also seek out additional event sponsors.
Besides the 10-mile May 4 main event, the Broad Street Run, there are a number of preceding “Health and Wellness Expo” events on May 2 and May 3, including appearances by local sports celebrities, along with many children-oriented and food events the day of the race.
CBS Radio Philadelphia Senior Vice President/Market Manager Marc Rayfield said, “We are excited to be a part of this event, and provide the Blue Cross Broad Street Run with the power of our voices and sales and marketing expertise.”
