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CEA Tries New Badges for International CES

Trade group hopes adding near-field communication will shorten lines on-site

The Consumer Electronics Association is trying something different for its attendee badges at next year’s International CES.

New badges will be used that employ near-field communication, a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity. CEA hopes the updated badges will mean shorter lines and better badge functionality at the Las Vegas event.

Badges will not be mailed to attendees in advance. Instead, attendees can pick them up at 25 locations in Las Vegas, including the McCarran International Airport baggage claim areas, official show hotels and exhibit venues. The association hopes the additional locations translates to shorter wait times on-site.

Registration is open for the 2014 Consumer Electronics which is Jan. 7–10.