Changes at the top of Hubbard Radio had been planned for a while, according to the broadcaster, which announced that company chair Ginny Morris reclaims her chief executive officer role as Bruce Reese steps down.
Reese had been president as well as CEO; he becomes an advisor to the company.
Reese joined Bonneville International in 1984 and was appointed president and chief executive officer in 1996. He stayed on during the transition when Hubbard purchased 17 Bonneville radio stations across four markets (Cincinnati, Chicago, St. Louis and Washington) in 2011.
Bonneville, as well as Hubbard, employs both HD Radio and NextRadio, which Reese was involved in. In fact, Radio World discussed both technologies with Reese at the iBiquity booth at CES in January.
This is not a retirement for Reese, who said in a statement he looks forward to the next chapter in his life.
Morris has been chair of Hubbard Radio since 2011 and is a third-generation broadcaster with 30+ years combined of radio and television experience. She was previously CEO from 2000 to 2011. She’s a member of both the NAB and RAB boards, as well as the boards of Broadcast Music Inc. and the Library of American Broadcasting.
In May 2013, Morris was honored with the National Radio Award by NAB and the Radio Advertising Bureau for outstanding leadership.