WKKV(FM)/V100.7, an iHeartMedia property in Milwaukee, conducted its 20th annual Toy Store Scramble for this Christmas season last weekend at a local Toys ’R Us. That’s chief Santa’s Helper WKKV PD and midday host Bailey Coleman on the right, along with some of the toy scramblers. Each selected family received a $100 store credit. Also helping the station out were MetroPCS and record labels Columbia, Interscope, Def Jam, RCA and Atlantic.
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