After a preview at the Coachella music festival in California, Clear Channel Radio debuted its erockster music portal last week.
The collection of on-air, online and on-demand content is aimed at 13–34 year olds, and will reach some 5,000 songs over the next month, adding 1,000 songs per week.
As of 2 May, erockster streams programming from KYSR(FM) in Los Angeles, WWDC(FM) in Washington, D.C., and WRFF(FM) in Philadelphia, as well as streaming programming from Clear Channel archives; erockster is also available as an HD2 digital radio channel. As additional stations are added, the show will be syndicated as a two-hour program for FM stations.
Listeners can influence what gets played by signing on to the site to register preferences.
Producer Eric Szmanda (who plays lab technician Greg Sanders on “CSI: Crime Scene Investigation”) said the service gives fans an outlet to listen to a variety of music, discuss bands, concerts “and really anything that we have an opinion or comment on that’s music-related.”