Clear Channel to Encode Houston Stations for Media Audit/Ipsos Ratings System

Clear Channel to Encode Houston Stations for Media Audit/Ipsos Ratings System
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The high-stakes game of trying to pick an electronic measurement system for radio ratings continues.
Clear Channel said it will encode the signals of its Houston stations for the upcoming test of The Media Audit /Ipsos electronic-measurement system.
That means several big groups - Clear Channel joins CBS Radio, Cox Radio and Radio One - are taking part and supporting The Media Audit/Ipsos test of its smart-phone system.
"Creating a reliable, consistent solution takes more than technology and field tests and accreditation - it takes maturity and professionalism and the ability to understand the issues of all the players involved," said Clear Channel Radio President/CEO John Hogan.
Since issuing its Request for Proposals for an electronic-measurement ratings system, Clear Channel and the other broadcasters, ad agencies and advertisers on the evaluation team have narrowed the field to three systems: Arbitron’s PPM, Media Audit/Ipsos and MediaMark. The three are to present their systems to the evaluation group later this month with a live system test to begin this spring.

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