Clear Channel Media and Entertainment has introduced what the broadcaster says is a new platform called “iHeartRadio Networks.”
The unified platform will better maximize Clear Channel’s assets and provide the targeted impact advertisers need — and what they get from television networks, notes the company.
The new network offers advertisers’ access to Clear Channel’s 840 live radio stations, additional digital channels, local websites, nationally-syndicated programs and satellite radio channels.
Clear Channel Networks President Darren Davis says the new, unified network has the capability to give advertisers “the massive reach they’d expect from a radio or television network, but with the effective frequency and enhancements not typically available in the network advertising space.”
He calls it “the best way” for a brand to reach American consumers more affordably than television networks and with greater ROI.
Clear Channel is also introducing a range of iHeartRadio targeted networks designed to effectively reach specific demographic and psychographic groups — including Country, Hispanic, African-American, Millennial, Women, Men and Holiday. All these targeted networks are designed to give advertisers easier access to what Clear Channel says is its multiplatform power, reach and scale.
