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Clear Channel Unveils New iHeartRadio Networks

Networks designed to help advertisers reach across platforms

Clear Channel Media and Entertainment has introduced what the broadcaster says is a new platform called “iHeartRadio Networks.”

The unified platform will better maximize Clear Channel’s assets and provide the targeted impact advertisers need — and what they get from television networks, notes the company.

The new network offers advertisers’ access to Clear Channel’s 840 live radio stations, additional digital channels, local websites, nationally-syndicated programs and satellite radio channels.

Clear Channel Networks President Darren Davis says the new, unified network has the capability to give advertisers “the massive reach they’d expect from a radio or television network, but with the effective frequency and enhancements not typically available in the network advertising space.”

He calls it “the best way” for a brand to reach American consumers more affordably than television networks ­and with greater ROI.

Clear Channel is also introducing a range of iHeartRadio targeted networks designed to effectively reach specific demographic and psychographic groups — including Country, Hispanic, African-American, Millennial, Women, Men and Holiday. All these targeted networks are designed to give advertisers easier access to what Clear Channel says is its multiplatform power, reach and scale.