Coca-Cola and Radio Express have announced a partnership to produce, distribute and promote a new radio show for African music fans, “The Coke Studio Radio Hour.”
The weekly radio show is a spinoff of Coke’s television music show, “Coke Studio Africa,” and is scheduled to begin at the end of August in Kenya, Tanzania, Uganda, Mozambique and Nigeria. According to Vivian Achieng, strategic marketing manager COLAS at Coca-Cola Central, East and West Africa, the radio show will bring the program to a wider audience than it was previously.
The program will spotlight musical fusion between African artists, behind-the-scenes content and social media features. Coke Studio Africa and The Coke Studio Radio Hour will cross promote for one another on air and through social media, explained Radio Express. DJ A-One will host The Coke Studio Radio Hour.