Super Hi-Fi and Connoisseur Media have announced a partnership bringing Super Hi-Fi’s AI-powered radio operating system to several of Connoisseur’s stations.
The deal involves an expanded business relationship too, with Jeff Warshaw joining the board of Super Hi-Fi.
Billed as a replatforming of select Connoisseur stations, Super Hi-Fi’s AI Radio operating system is now being used on 95.9 WERV(FM) in Aurora, Ill., and 104.1 KKUS(FM) in Tyler, Texas, as well as Connoisseur properties in Columbia, S.C., San Antonio and Lincoln, Neb., according to a release. The company expects more instances of AI Radio to launch on its stations this year.
AI Radio is an operating system that runs in the cloud and is centered around “Program Director,” which Super Hi-Fi said is powered by AI technologies that schedule, produce and send each station’s audio to a playout device at the transmitter.
The platform will allow Connoisseur to replace “outdated workflows” with Super Hi-Fi’s AI-driven services, promising lower overall operating costs while elevating audio production standards.
“Our mission is to have the best live and local radio experience in every market across America, and Super Hi-Fi’s unique capabilities will allow us to do that in ways the industry just didn’t have before,” Warshaw, the CEO of Connoisseur Media, said in a release.
The release also indicated that Warshaw will join Super Hi-Fi’s board of directors.
Connoisseur became a top 10 radio group by station count last year with its acquisition of Alpha Media’s 207 stations.
Since that deal was made, Connoisseur has spun off signals in a handful of markets, including 15 signals in Missouri, its Bakersfield, Calif. properties and four stations in Minnesota and South Dakota.
[Related: “Audiospace Wins Digital Contract From Connoisseur”]
