Cox to Encode for PPM in Houston

Arbitron said that Cox Radio has agreed to encode its four radio stations in Houston for the Arbitron Portable People Meter radio ratings service.
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Arbitron said that Cox Radio has agreed to encode its four radio stations in Houston for the Arbitron Portable People Meter radio ratings service.

Cox had been holding out pending Media Rating Council accreditation in that market; that happened recently.

The broadcast group has not yet said whether it will subscribe to PPM data from Arbitron. The audience research firm has not released a schedule for PPM implementation in Houston, the second market to go PPM after Philadelphia.

Related

Encoding for Ratings in the PPM World

Broadcast engineers in the top 50 radio markets will have new responsibilities when Arbitron switches each market from ratings based on paper-and-pencil diaries to ratings collected electronically by the Portable People Meter system.