Read “5 Sad Realities of Working in the Dying Radio Business.”
If you have the stomach for it.
The article is a piece by Lydia Bugg on the humor site Cracked; if you work in radio, you probably won’t laugh much. You’ll either be deeply offended or nod along sadly.
Samples:
-“After high school, I wanted to pursue a career in a stable and thriving industry. So naturally, I chose radio. ‘There are jobs in radio?’ you ask. Not really, but you can still get a degree in it!”
-“It’s surprisingly easy to fake a request show. People mostly call in wanting to hear whatever is most popular —stuff that’s on the schedule to play anyway.”
-“Stations run in little clusters, so you’ll have one building that houses a sports talk station, a lite rock station, a country station and probably some Fox News AM ***. At night and on the weekends, one person monitors all the stations.”
“Severe weather is the only time radio is relevant anymore. … Basically, working in radio made me a weather deity. So I guess I recommend it. I mean, it’s been around since 1920, so is the industry really dying, or is it an unkillable god-thing?
Humor or truth? Trenchant commentary? Overwrought and simplified? All of the above?
FWIW: Cracked.com’s “list-style” features include recent posts titled “6 Famous Companies You Had No Clue Were Dying,” “5 Apocalyptic Realities Working at a Dying Chain Restaurant” and “6 Horrifying Parasites That Could Be Inside You Right Now.”
