Pokes “Sad Realities” of Working in Radio - Radio World Pokes “Sad Realities” of Working in Radio

“Severe weather is the only time radio is relevant anymore”
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Read “5 Sad Realities of Working in the Dying Radio Business.”

If you have the stomach for it.

The article is a piece by Lydia Bugg on the humor site Cracked; if you work in radio, you probably won’t laugh much. You’ll either be deeply offended or nod along sadly.


-“After high school, I wanted to pursue a career in a stable and thriving industry. So naturally, I chose radio. ‘There are jobs in radio?’ you ask. Not really, but you can still get a degree in it!”

-“It’s surprisingly easy to fake a request show. People mostly call in wanting to hear whatever is most popular —stuff that’s on the schedule to play anyway.”

-“Stations run in little clusters, so you’ll have one building that houses a sports talk station, a lite rock station, a country station and probably some Fox News AM ***. At night and on the weekends, one person monitors all the stations.”

“Severe weather is the only time radio is relevant anymore. ... Basically, working in radio made me a weather deity. So I guess I recommend it. I mean, it’s been around since 1920, so is the industry really dying, or is it an unkillable god-thing?

Humor or truth? Trenchant commentary? Overwrought and simplified? All of the above?

Read the piece here.

FWIW:’s “list-style” features include recent posts titled “6 Famous Companies You Had No Clue Were Dying,” “5 Apocalyptic Realities Working at a Dying Chain Restaurant” and “6 Horrifying Parasites That Could Be Inside You Right Now.”


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Building Studio, Working at Home

"If only I had my own home air studio," the overwrought host would think, "I could hop out of bed just a half-hour before showtime, pull some prep material off the Net and crack the mic while still in my jammies. Now that’s living."

Work Smart to Support the Radio Family

A recent RW editorial cited the recent population explosion of radio channels in our industry (March 29). No longer is a radio station only one on-channel AM or FM signal. With the advent of Web streaming and HD, radio facilities all over the country have created new channels and are now facing the challenge of supporting them with additional and alternate content to reach new audiences.