A new series of radio public service announcements were launched at The NAB Radio Show. The National Crime Prevention Council (NCPC) and The Advertising Council announced the venture as a part of the National Citizens’ Crime Prevention Campaign.
The 30-second spots are part of the campaign’s “Investing in Youth for a Safer Future” initiative. The effort urges adults to get involved in kids’ lives to help prevent crime.
“By being involved in even the smallest aspects of a young person’s life, we as adults can set good examples and be positive influences,” stated Peggy Conlon, Ad Council president and CEO. “The NAB’s strong support of these PSAs helps to deliver that message and show adults the important part they can play in keeping young people away from crime.”