Critical Mass Media Opens Up Research, Marketing Tool Box - Radio World

Critical Mass Media Opens Up Research, Marketing Tool Box

Critical Mass Media Opens Up Research, Marketing Tool Box
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Clear Channel company Critical Mass Media will offer personal marketing and research products to the media industry, including TV and the Internet.
It has provided research and marketing services to the radio industry since 1981, but now says it is reaching beyond radio stations with products and services beneficial to other media, also including record labels. Critical Mass Media hired Liz Pokora-Sadowsky as its new executive vice president of marketing.
Critical Mass Media products include personal marketing such as telemarketing, direct mail, Internet, full market and individual station database marketing as well as research such as focus blogs, auditorium music tests, callout, weekly audience reporting, long-form telephone and Internet perceptual and format studies.

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