CRN International kicked off its 2003-2004 Ski Watch program on Nov. 24. It is scheduled to run through March 26 of next year.
The Ski Watch radio report is an independent ski report that reaches millions of radio listeners daily, providing information on ski conditions and local winter activities that are updated on-air and online. The Dinty Moore Beef Stew/Hormel Chili-sponsored program hopes the marketing strategy will increase brand awareness and sales on a national scale.
Olympic gold medallist Picabo Street will voice promotional announcements for programming and the Key to SkiT Giveaway, and will highlight a Q & A session at a winner’s reception in Aspen before closing the program by skiing with winners and giving away a sport utility vehicle to the grand prize winner.
The Ski Watch will air on more than 100 stations in 75 markets, with the addition of a trade component that offers free advertising for the retailer in exchange for performance. For more information visit www.skiwatch.com.
CRN Hits The Slopes With Ski Watch
CRN Hits The Slopes With Ski Watch
