David Day on the Sale of ATI

DaySequerra turns broadcast focus to HD Radio development, new partnership with Neural Audio.
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We reported last week that International Contract Assembly Group has acquired industry supplier Audio Technologies Inc.

Radio World checked in with DaySequerra President David Day to learn more about it.

What was the business reason for DaySequerra to sell off its ATI piece?
ATI and DaySequerra are both poised for significant growth near-term and our management team was stretched to the limits; only management focus on execution will drive these brands to the next level. And frankly, we were out of bandwidth.

What was the selling price?
Because of our NDA, I can only say that the new ownership group sees the value of the ATI brand and the promise of the new products ATI introduced at NAB, and was willing to pay an appropriate premium for the ATI business.

How will this affect DaySequerra’s line as far as broadcast goes; what products remain of interest to radio buyers?
We have expanded our line of HD Radio Modulation Monitors and professional tuners to include an improved Market Area Monitor (MAM) for data-heavy HD Radio payloads and an FM Analog Modulation Monitor. And we’re very excited about our new partnership with Neural Audio and their recent appointment of JJ Johnston, “the father of perceptual audio coding” as chief scientist; we’ll introduce a new line of DaySequerra Surround and Audio Processors with the latest “Neural Inside” technology in the fall. With our upcoming Radio 4.0 promotion to launch these new audio processors, I’m really juiced about reaching out to the radio engineering community and helping re-invent the sound of radio.

Who will handle those duties that Art had handled for you?
While it is virtually impossible to replace Art Constantine, we are actively recruiting a sales engineer to help us grow our HD Radio business and to lead the launch of our new audio processors.

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