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DBC Gives Away Free Digital Radios

Hong Kong broadcaster aims to boost digital listenership

Hong Kong’s largest digital radio broadcaster, Digital Broadcasting Corp (DBC) is giving out free digital radios, according to Asia Radio Today and the ABU.

With seven DAB+ only stations, the broadcaster aims to extend its reach by handing out free digital radio sets. DBC Executive Head Loh Chan said that digital sets have been installed in more than 10,000 taxis and 5,000 public buses and the next target will be light delivery vans.

The report said that the broadcaster was also exploring the possibility of fitting all new taxis with digital radio sets, which also offer AM broadcast, in a tie-up with the Transport Department.