Digital Ad Revenues Hit $23+ Billion

Mobile advertising revenues up; overtake banner ads
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Internet ad revenues hit $23.1 billion in the first half of the year, marking a 15% rise over the same period in 2013.

Mobile revenues increased 76% to $5.3 billion for the first six months of 2014, from the $3 billion reported for the same period in 2013. That $5.3 billion breaks down to $2.7 billion mobile search, $2.5 billion mobile display and $103 million in other mobile formats, according to a report from the Interactive Advertising Bureau.

“This report confirms the fact that brands are deepening their commitment to interactive advertising, and that mobile is seen as a crucial part of the marketing mix,” said Randall Rothenberg, president and CEO, IAB. “Moreover, with second half revenues traditionally surpassing those in the first half of the year, this milestone achievement is potentially a harbinger of even stronger digital ad revenues to come.”

The IAB says second quarter 2014 Internet ad revenues rose to $11.7 billion, representing a 14% year-over-year increase, up from $10.3 billion in Q2 2013.

Display-related advertising revenues in the first half of 2014 totaled $6.5 billion, a 6% uptick from $6.1 billion in the first half of 2013, and accounted for 28% of digital advertising revenue overall.

Social media revenue, which includes advertising delivered on social platforms, including social networking and social gaming websites and apps, reached $2.9 billion in the first half of 2014, a double-digital increase of 58% over the same period in 2013, at $1.9 billion.

“Consumers living online is no longer the exception — it is the rule,” said Sherrill Mane, senior vice president, Research, Analytics and Measurement, IAB. “Digital screens have become vital tools at every juncture of the day. It is no surprise that brand dollars have followed this growing movement at a steady clip.”

IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted by the New Media Group of PwC.

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