Germany-based Yellowtec has announced that Caroline Dreier will handle marketing and media efforts for the company.
Dreier has worked in the broadcast industry for a number of years, notably for Telos Systems and sister company Omnia Audio from 1999–2006, before moving to a position outside the sector. Most recently she held the post of marketing director for Baseline21, a Chicago-based agency, which provides full-service marketing and management to third-party clients.
“Caroline brings with her a fresh perspective from outside the broadcast world, as well as a grounded and established knowledge of how the broadcast industry functions,” said Hanno Mahr, Yellowtec principle. “We are very pleased to have her promoting our Yellowtec line.”
In this newly formed position, Dreier, who is now based in Germany, will direct marketing initiatives and develop marketing opportunities with resellers in order to strengthen the Yellowtec brand.