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DRM Markets Itself to Smaller Companies

DRM Markets Itself to Smaller Companies

Hoping to attract smaller companies to its cause, the Digital Radio Mondiale consortium will unveil a participation option called “DRM supporter” this week at a symposium on digital radio. DRM is a digital radio technology for AM, shortwave and longwave that debuted in June.
The DRM supporter label, the organization said, is designed for companies and individuals interested in any aspect of digital radio, from broadcasting to manufacturing, publicity and sales. It offers broadcasters, publishers, content providers and others a way to showcase DRM involvement. Supporters will receive implementation information and the rights to display a DRM supporter logo, and will be listed on DRM’s Web site. The cost is $100.
The consortium will continue to offer existing membership options for companies that wish to have full, pro-active involvement and voting rights on technical and commercial matters.
“Our new DRM supporter option opens the doors of DRM promotion and involvement to smaller companies, and those in developing markets,” says consortium chairman Peter Senger.
The supporter program opens on Dec. 15; applicants may register their interest via e-mail to [email protected].