Broadcast business and sales software developer Efficio Solutions says its Efficio platform products are compatible with traffic software from RadioTraffic.com.
Efficio Solutions Co-President David Einstein said using the compatible platforms would provide media sales people with a “centralized and all-inclusive management system.” Efficio provides software for things such as customer relations management, account management and contacts.
Einstein made the announcement with Dave Scott, RadioTraffic.com CEO. Scott stated that the deal allows his clients the option of enhancing data to make it more relevant during the sales process through the additional tools of Efficio.
