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Efficio and to Work Together

Radio traffic and CRM platforms to be compatible

Broadcast business and sales software developer Efficio Solutions says its Efficio platform products are compatible with traffic software from

Efficio Solutions Co-President David Einstein said using the compatible platforms would provide media sales people with a “centralized and all-inclusive management system.” Efficio provides software for things such as customer relations management, account management and contacts.

Einstein made the announcement with Dave Scott, CEO. Scott stated that the deal allows his clients the option of enhancing data to make it more relevant during the sales process through the additional tools of Efficio.