Software and consulting company Emmis Interactive is opening up its catalogue of custom products, tools and games to non-Emmis radio and TV broadcasters and other local media companies to purchase a la carte.
Such media companies can use the Emmis Interactive customized online tools, whether or not they are served by its proprietary BaseStation platform, according to Deborah Esayian, co-president of Emmis Interactive. EI services include interactive strategy for management and sales training, content management consulting, proprietary technology platform and hosting services, Web site design and interactive product development.
One of the custom online products is “Confidence Pool,” which provides media Web sites with football weekly pick-’em pools. Esayian said, beyond engaging the audience, the products provide sponsorship opportunities for advertisers.
Other products now available à la carte include Emmis Interactive’s iTunes Music Storefront technology, with its integrated iTunes library; Soundboard, which turns music testing into an interactive experience for listeners; Moderated Chats; and custom games including Texas Hold ’Em, Word Search, Sudoku, and Pick N’ Win.
Since announcing it would market its services to radio broadcasters and other local media companies in late April, Emmis Interactive has announced partnerships with Renda Broadcasting, Big League Broadcasting, Lincoln Media and Corus, as well as a licensing agreement with the iTunes Store to market Storefront technology.
