Entercom this week announced that two of its radio signals in Los Angeles and Denver will be branded “The Bet” and carry gambling-related content from its new BetQL Audio Network.
Colorado is a legal sports betting state; California is not but seems to be moving in that direction.
In Los Angeles, “The Bet 93.1 HD3” will be heard by listeners who have HD Radios on the HD3 digital multicast frequency of KCBS(FM), which does not change format. That HD3 multicast channel formerly was called Jack-HD3.
Meanwhile in Denver, “The Bet 1430 AM” is KEZW, formerly branded as “EZ 1430, Timeless Music.”
The BetQL Audio Network is in partnership with the QL Gaming Group, an affiliate platform recently acquired by Entercom for $32 million. It features sports gambling programming to serve Entercom’s sports stations and the Radio.com Sports Digital Network.
Programming on the two stations will include “BetQL Daily” with Joe Ostrowski and Ross Tucker and “You Better You Bet” with Nick Kostos and Ken Barkley, both of which are podcasts on Radio.com, as well as CBS Sports Radio Network programming.