Envision Radio Networks and Paul Shaffer Enterprises launched “Paul Shaffer’s Day in Rock,” a 60-second vignette, available on a barter basis.
The program illustrates the daily history of rock according to the longtime musical director and sidekick for David Letterman.
The vignette draws on Shaffer’s musical knowledge and ability to comment on the history of rock and roll. It can be programmed throughout the day, and offers sponsorship opportunities for radio stations.
For information, visit www.envisionradio.com.