ESPN Radio signed a multi-year contract with Arbitron for the Portable People Meter electronic radio ratings services for ESPN’s five O&Os.
The sports radio network also has about 350 full-time affiliates.
Radio stations covered by the agreement are WEPN(AM), New York; KSPN(AM), Los Angeles; WMVP(AM), Chicago; KESN(FM), Dallas and WEAE(AM), Pittsburgh.
Traug Keller is senior vice president, ESPN Radio and ESPN Deportes.
Beginning in October, New York is scheduled to become the third radio market measured by PPM, after Philadelphia and Houston.