The Media Audit/Ipsos says that five radio groups have agreed to pay for a test in Houston of its electronic audience measurement system.
The companies are Clear Channel, Cox, Cumulus, Entercom and Radio One. TMA/Ipsos Smart Cell Phone is a competitor to the Arbitron PPM.
Clear Channel to Encode Houston Stations for Media Audit/Ipsos Ratings System
Says Ipsos agreed to suspend efforts to commercialize a portable electronics measurement system
This year, eight radio ownership groups announced the Broadcaster Traffic Consortium, a joint venture that essentially will sell bandwidth to content providers and divvy up the income, helping the broadcasters pay for, and profit from, their new digital infrastructures.
The new group is also in the process of activating new third-party test equipment distribution agreements.
CBS Radio, Citadel Broadcasting, Clear Channel Communications and Entercom Communications have agreed to pay a combined $12.5 million to close the FCC investigation into possible payola violations. The money is a "voluntary contribution" to the U.S. Treasury.
Radio Sales Groups Set Up Verification Program