Five Radio Groups Back TMA/Ipsos Test
The Media Audit/Ipsos says that five radio groups have agreed to pay for a test in Houston of its electronic audience measurement system.
By RadioWorld
The Media Audit/Ipsos says that five radio groups have agreed to pay for a test in Houston of its electronic audience measurement system.
The companies are Clear Channel, Cox, Cumulus, Entercom and Radio One. TMA/Ipsos Smart Cell Phone is a competitor to the Arbitron PPM.
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