Five Radio Groups Back TMA/Ipsos Test - Radio World

Five Radio Groups Back TMA/Ipsos Test

The Media Audit/Ipsos says that five radio groups have agreed to pay for a test in Houston of its electronic audience measurement system.
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The Media Audit/Ipsos says that five radio groups have agreed to pay for a test in Houston of its electronic audience measurement system.

The companies are Clear Channel, Cox, Cumulus, Entercom and Radio One. TMA/Ipsos Smart Cell Phone is a competitor to the Arbitron PPM.

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