The Ford announcement offers an idea of how the automaker’s sales force can be expected to promote HD Radio.
The automaker’s Kim Irwin stated in the announcement this week: “Drivers have always had a love affair with their car radios. HD Radio offers our dealers a triple threat: It differentiates their offerings from other brands; it lets them upgrade customer entertainment systems in a unique way; and it lets buyers of recent pre-owned vehicles as well as current vehicle owners share completely in the benefits. This is the kind of program that our dealers love to see.”
The company promised “an aggressive, multi-million-dollar, 13-week, on-air radio marketing campaign in partnership with the HD Digital Radio Alliance.” Commercials have begun to air in 100 markets over 700 radio stations.