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Former Tweeter Exec. to Head HD Radio Marketing Effort; ACE Developing RF Tuner Modules

Former Tweeter Exec. to Head HD Radio Marketing Effort; ACE Developing RF Tuner Modules

During its press conference here at CES, executives of the major radio groups said they plan to market HD Radio in their local communities.
Now, Ibiquity reveals it has hired a veteran of the CE sales world to oversee a nationwide retail program supporting the digital rollout.
As vice president of retail business development, Bernie Sapienza will coordinate efforts with manufacturing sales/training teams, distribution channels and retailers to promote the sale of HD Radio receivers, with an initial focus on markets with several stations broadcasting both a digital and analog signal.
Prior to Ibiquity, Sapienza spent 14 years with Tweeter Home Entertainment Group.
Ibiquity President/CEO Robert Struble called the move part of the company’s evolution from an engineering to a marketing-based company.
Also from the show floor here at CES, Ibiquity Digital and RF technology manufacturer ACE Technology have signed a license agreement. ACE has begun developing RF modules for HD Radio receivers.

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